近晴设计

National Liquor Moutai

It takes water as its shape and fire as its nature; its shape is like nectar and its nature is like flame.

Brewing is art, tasting is culture; life is like wine, a blend of water and fire.

This is a joint exploration of the Tiande brand, as well as a reflection on the impetuous atmosphere of the entire traditional Moutai sales industry.

Compared with traditional Moutai sales stores, it integrates exhibitions, cultural output, leisure and entertainment, and event salons. It breaks the traditional retail space and interprets this "drunk·Eastern" with pride.

国酒茅台

以水为形，以火为性；形如甘露，性似火焰 。

酿是艺术，品是文化；人生如酒，水火交融。

这是一次对于天德品牌的共同探索，同时也是对于整个传统茅台销售行业浮躁氛围的反思。

比起传统茅台销售门店，它集展览、文化输出、休闲娱乐、活动沙龙为一体，打破传统零售空间，豪情演绎了这场“醉·东方”。